The Mystery of Morgan Prices

Big Healeys that cost $25,000 in 2000 are selling for $50,000 today; even pristine MG As, TR4s and TR6s cost more than Morgans

by Gary Anderson

In January 2000, a “good, clean example” of a 1966 Morgan Plus 4 sold for $26,620, and the SCM commentator remarked “Sold for quite good money. Is this the signal for an uptick in Plus 4 prices, or is it Barrett-Jackson fever?”

Seven years later, Morgan fans are still waiting for that uptick. At Russo and Steele in August 2007, a 1955 Morgan Plus 4 described as “brightwork and chrome very nice; a clean, open sport-touring car” sold for $24,200.

Meanwhile, at Barrett-Jackson in January 2008, a #3+ quality 1959 school bus yellow Plus 4 sold for $30,800. That’s better, you say? Not so fast. This same car actually dropped from $38,500 at B-J’s Palm Beach auction in March 2007. To rub salt in the wound, a #2+ quality 1960 Plus 4 crept away for only $17,600 at that same auction (though there might have been a penalty attached to the Union Jack top).

The news is equally grim for the 1968-onward V8-powered Plus 8 models, which generally realize...