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American  |  Profiles from the October, 1998 Issue
1963 Ford Thunderbird Sport Roadster

When Thunderbird designer Frank Hershey set out to design a sports car with “banker appeal,” he unknowingly created a legendary automobile that was so popular in its first year, it outsold the Chevrolet Corvette four to one. When Hershey left Ford for General Motors in 1960, the Thunderbird had sold over 90,000 units in the same year. The car had not only survived, but become an overwhelming success in the eyes of the American public. Unfortunately, the ‘58-’60 models added not only chrome, but two extra seats as well. With its designer gone, the Thunderbird began to feature styling changes from a variety of sources. George Walker took over at Ford. His first move was to put William Boyer onto the Thunderbird design project. Boyer added significant changes, incorporating sedan-like design qualities with racing and high-performance engineering developments. He described his design as the “projectile look,” and the car was...

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