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American  |  Profiles from the May, 2000 Issue
1929 Duesenberg Model J Sports Sedan

It is difficult to imagine the excitement with which the Model J Duesenberg was received in 1929. Here was a chassis with an engine that—at 265 hp—beat its nearest competitor by more than 100 hp. The famed Packard 734 speedster produced 145 hp and the Cadillac V16, 175 hp. Coming from a company whose racing successes were legendary, it was the perfect marketing move. Priced at $8,500 for just the chassis, the Model J was by far the most expensive car in America. The timing could have not been better: with the economic success of the 1920s, America’s wealthy were ready to indulge themselves. The new Model J gave them the perfect opportunity.

The Murphy body company of Pasadena, California, is generally recognized as the most successful coachbuilder on the Model J chassis. Initially associated with Packard, Murphy built bodies that suited the California tastes of the time. They were simple and elegant, with trim lines and an undeniable sporting...

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