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German  |  Profiles, Reviews and Buyer's Guides from the May, 2002 Issue

1937 Mercedes-Benz 540K Special Roadster Review and Buyer's Guide

1937 Mercedes-Benz 540K  Special Roadster


Mercedes-Benz always commanded a place as the premier supplier of fine cars to the political, artistic and commer-cial aristocracy; the 540K was the culmination of its pre-World War II high-performance, custom-built motorcars. After the merger of Daimler and Benz in 1926, the new company's commercial success depended upon bread-and-butter models like the mass-market 170 series and the middle-market 290 and 320. In 1935 Mercedes-Benz introduced the first mass-production diesel passenger car, the 260D. During the same period the 460 and 500 Nürburg, with side-valve engines and chassis that still reflected pre-merger Mercedes designs, met the demands of the upper middle-class German market.

Yet, while Mercedes-Benz maintained its factories with small- and medium-sized cars, it catered to the market's most demanding clientele with a limited offering of the finest motor cars ever built. Based on a strong and rigid chassis, these pioneering automobiles introduced coil-spring four-wheel independent suspension. These massive high-speed automobiles owed little to the S, SS and SSK machines of the 1920s, except for one glorious attribute: each was fitted with Mercedes-Benz's driver-controlled supercharger that boosted engine output by about 60% in short, full-power bursts.

The first of the series, the 380K, was introduced at the Berlin Motor Show in 1933 and was replaced by the 500K in 1934. The 500K, in turn, was succeeded during 1936 by the ultimate motor car of the '30s, the 540K.

Each car was individually constructed to the finest German standards, using only the most enduring materials and the finest craftsmen. Mercedes created almost all the body designs for its premier models in-house and built them in their own Sindelfingen Werk.

The ultimate Mercedes-Benz 540K was the Special Roadster. Exceptional at the time, the 540K Special Roadster has subsequently established itself at the pinnacle of classic cars. The 540K Special Roadster is an awe-inspiring blend of size, performance and style, possessed of a presence that is immediately arresting in any surrounding.

Of the 26 540K Special Roadsters, only six were created in the long-tail style with a cover over the single spare tire recessed into the rear deck, one of which is the car pictured here. Bought from the Mercedes-Benz stand at the 1937 Berlin Motor Show by Warner Brothers Studio for its impresario Jack Warner, it was specially prepared for delivery in the United States with a speedometer calibrated in miles and a "Made in Germany" plaque.

Jack Warner retained his 540K for more than ten years. In 1949 it was acquired by a Connecticut collector and remained untouched in his garage until 1993, when it was bought by the present owner who then commissioned its restoration by renowned Mercedes-Benz experts Paul Russell and Company in Essex, Massachusetts.

Following restoration the car took first in class as well as the Mercedes-Benz Trophy at the 1995 Pebble Beach Concours, followed by first in class and best in show at the VSCCA Castle Hill Concours in Massachusetts the next month. It has won numerous other best in class and best in show awards including the Dallas Concours, Amelia Island and Bay Harbor, Michigan.

This most beautiful, powerful and imposing automobile of the classic era still has the grandeur to stop traffic by looks alone-then leave it far behind as the howl of its supercharger fades into the distance.

This 1937 Mercedes-Benz 540K Special Roadster Review and Buyer's Guide appeared in the May, 2002 Issue of Sports Car Market Magazine.

  The SCM Analysis 
Details
Years Produced1936-39
Number Produced26
Original List Price$14,000
SCM Valuation
Tune-up Cost$3,000
Distributor Caps$500
Chassis # LocationPlate on firewall
Engine # LocationRight side of block
Club InfoClassic Car Club of America, 1645 Des Plaines River Road, Des Plaines, IL 60018
Websiteclick to visit
AlternativesMercedes-Benz 500K Special Roadster, Duesenberg SSJ Roadster
Investment GradeA+

This car sold for $3,630,000, including buyer's premium, at RM's Arizona Biltmore sale, held January 18, 2002.

This long-tail 540K Special Roadster is, hands down, the most beautiful Mercedes to emerge from the Sindelfingen coachworks during the 1930s and, arguably, the most beautiful example of the marque ever created.

Some 540Ks, while possessing impressive mechanical features, have a somewhat heavy, lumpen appearance. Not this car. It could have been the creation of the most talented Italian coachbuilders and manages to combine flamboyant style with elegant lines-a rare combination in any car.

With a black finish that you could literally look down into, complemented with gray leather, this graceful and voluptuous M-B was still in superb restored condition throughout and appeared ready to win some more awards for its new owner, who we understand is an SCM subscriber from the Pacific Northwest. It has covered 615 miles since its flawless Paul Russell restoration, which is higher than I would have expected-evidence that it has done more driving than simply going in and out of enclosed trailers.

Was it worth the money? Yes. In fact, some seasoned auction observers thought it went for a relatively gentle price, including the consignor himself. And while it may be difficult for most of us to think of a three-million-plus dollar purchase as a "good buy," the mark of a top-level collectible-be it a car, a painting, or an item of furniture or jewelry-is its ability to command big-dollar prices whenever it comes up for sale. This car, as a visually stunning, ultra-rare, perfectly restored, high-performance piece of automotive history, should only go up in value.-Dave Brownell