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Sports Car Market (“SCM”) is the ideal vehicle for reaching affluent and influential car enthusiasts. Subscriber and General Motors VP Bob Lutz calls it “the Cigar Aficionado of Car Magazines.” Industry insiders, high net worth collectors, dealers, and opinion leaders make up a high percentage of SCM readers.
54% of SCM readers have a net worth in excess of $2 million and 60% have an annual household income of $250,000 or more. Additionally, our subscribers are serious buyers. 41% of our subscribers own five or more collector cars and a staggering 73% say they will buy another collector car in the next year.
When you advertise in SCM, you are reaching the affluent on every continent. The shaded areas on the world map show where our readers are. The darker color indicates a heavy concentration of readers in Europe and the Americas.
SCM is not just about print. At the forefront of offering its product digitally, SCM packs real content into its web site. Our collector car profiles have been indexed by every major search engine with a high percentage appearing as “page one” search results on Google and other popular search engines. With engaging and relevant content and prominent link partners such as the New York Times, Business Week and Road & Track, SCM’s web site pulls in over 130,000 unique visitors per month, more traffic than any competing collector car magazine. |
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Auction Coverage: Analysis of 200+ cars in every issue and 110,000+ auction results in the SCM database. In-depth Car Profiles: Detailed analysis from our experts! Bonus Materials: Event supplements, price guides, Buyer's Guides, Keith Martin publications and more! Questions about SCM? Ask Rich, our Subscription Coordinator by hitting the button below! |
Advertising | Circulation & Demographics | Sports Car Market
Sports Car Market Reaches the Demographic You’re Targeting