Barrett-Jackson Collector Car Auction Sets Record Attendance on First Day of Event

Barrett-Jackson Auction Company kicked off the 40^th Anniversary celebration on Monday, Jan. 17, at WestWorld of Scottsdale with record-breaking attendance.  More than 39,000 visitors participated in Family Value Day to benefit Cox Charities.  The auction company experienced an 85 percent increase of visitors on Monday from the previous 2010 Scottsdale auction opening day attendance.  The evening ended with the annual Opening Night Gala that celebrated Barrett-Jackson’s 40 years of collector car auctions.

Barrett-Jackson will start the auction today with events for the entire family, including ride and drives presented by Ford and GM, sponsor and exhibitor activities and much more.  Below is the schedule for the Barrett-Jackson Media Center through the week.

2011 BARRETT-JACKSON SCOTTSDALE MEDIA CENTER SCHEDULE

Tuesday, Jan. 18

1:00 p.m.         Lunch

5:00 p.m.         Vegetables and assorted cheese platters

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Wednesday, Jan. 19

9:00 a.m.          Breakfast

11:30 a.m.        Media Briefing with a special announcement by Barrett-Jackson Endorsed Collector Car Insurance

1:00 p.m.         Lunch

5:00 p.m.         Vegetables and assorted cheese platters

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Thursday, Jan. 20

9:00 a.m.          Breakfast

11:30 a.m.        Media Briefing with a special announcement by General Motors about vehicle unveiling

1:00 p.m.         Lunch

5:00 p.m.         Vegetables and assorted cheese platters

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Friday, Jan. 21

9:00 a.m.         Breakfast

11:30 a.m.       Media Briefing with a special announcement by Shelby American

1:00 p.m.         Lunch

1:00 p.m.         Media Briefing provided by the Darrell Gwynn Foundation

5:00 p.m.         Vegetables and assorted cheese platters

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Saturday, Jan. 22

9:00 a.m.          Breakfast

11:30 a.m.        Media Briefing with a special announcement by Ford Motor Company and Joe Bacal (Baja 1000 Champion) and PDCA

1:00 p.m.         Lunch

5:00 p.m.         Vegetables and assorted cheese platters

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Sunday, Jan. 23

9:00 a.m.          Breakfast

11:30 a.m.        Media Briefing

1:00 p.m.         Lunch

5:00 p.m.         Vegetables and assorted cheese platters 

The 2011 Scottsdale Media Center is located west of the staging lanes.  The media center will also provide credentialed journalists with the following: