Putting a Price on Feelings



How anxious is the seller to sell? Is he emotional, ready to bail out? How anxious is the buyer? Has he just missed a similar car?

Various Porsche talk boards are buzzing with complaints about the usefulness of price guides for early 911S cars (1967-73). About how the prices are too low, the guides are silly, and the magazines that publish them are stupid. I’d like to say hang on just Read More

Jim Schrager

SCM Contributor

Jim wrote for the 356 Registry and SCM for over a decade, was a Contributing Editor for Porsche Panorama (the magazine of the Porsche Club of America), and wrote for Excellence and the Porsche Market Letter. He has written two popular books on vintage Porsches: Buying, Driving, and Enjoying the Porsche 356; and Buying, Driving, and Enjoying the Early Porsche 911. He owns about 20 vintage Porsches, which he attempts to keep on the road through all kinds of weather. He is a clinical professor at the University of Chicago Booth School of Business, where he teaches a popular course on strategy. He actively races his family’s 41-foot sailboat with his two boys on Lake Michigan.

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