Crunching Ferrari’s Global Numbers

Decades ago, when negotiating with bankers for our first seven-figure credit line, I was asked, “What is the annual global Ferrari market, in both dollars and cars?” While I’ve long since forgotten the figures for that period, it was an interesting exercise to calculate then, as it is today.
We start by breaking Ferrari sales into two categories, first the primary or “new car” market, controlled by Ferrari SpA through their allocations to dealers worldwide. For 2007, that number Read More

Michael Sheehan

SCM Contributor

Michael is a Ferrari historian and broker with over three decades in the business. He operated a 30-man Ferrari crash repair and restoration shop for over two decades. He has a passion for racing and has competed in the Mazda Pro Series, Trans-Am, IMSA GTO, and IMSA Camel Lite, and has three drives in the 24 Hours of Daytona and 12 Hours of Sebring. His regular column, “Sheehan Speaks,” has been a part of SCM since 1993, and this month, on p. 38, he takes us to a Brunei prince’s compound that holds hundreds of decaying, melting exotic sports cars.

Posted in Sheehan Speaks

0 comments

Leave a Reply

Your email address will not be published. Required fields are marked *