Aprilia Announces Innovative Lease Program

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Aprilia RSV 1000 R Factory

Flexible terms, zero-down option opens door to Italian performance and style for more qualified enthusiasts than ever before

NEW YORK, May 2, 2007 – Riding – even accessorizing – the world’s most exclusive Italian motorcycles has never been easier, thanks to an innovative new lease program launched today by Aprilia USA. The program offers qualified enthusiasts flexible 24, 36 and 48 month lease terms on new 2007 on-road bikes motorcycles, without a down payment and in many cases for a lower monthly payment than a traditional installment loan. Customers can also include accessories with their Aprilia motorcycle lease.

Aprilia has never offered riders a more desirable lineup of new on-road and off-road product choices. Whether intrigued by sporty scooters, race-bred V-twin off-road bikes or high performance sport bikes, the company’s new model portfolio features the right choice for both first-timers and riding veterans. With the addition of the new lease program, more enthusiasts than ever can experience the passion and camaraderie of the Aprilia owner community.

Aprilia USA, in partnership with leasing expert Sparta Commercial Services, developed the program in direct response to the needs of the nation’s growing segment of two-wheel enthusiasts. With motorcycle sales continuing to increase across most categories, and more newcomers choosing motorcycling as their next recreation adventure, introducing riders to the unique character of the Aprilia brands is an important element of Piaggio Group USA’s market strategy.

“We believe that leasing has major appeal to riders who are interested in high end Italian Motorcycles like Aprilia” says Mike Kull, vice president of marketing for Aprilia. “Leasing provides the customer with a lot of flexibility and options. They can upgrade to the newest models when the lease is up, without the challenges of selling a used bike or haggling over a trade-in.”

Kull expects the lease program to be well-received by Aprilia customers, whose demographic profiles match those of luxury and sports car buyers – a group already predisposed to lease options for their automobile choices. The advantages automobile customers have found in leasing translate well to premium motorcycle customers. For example, leasing an Aprilia offers an enthusiast the ability to enjoy the motorcycle during its ‘prime’ of life, then replace it at the end of the lease-term with one of the all-new choices the company has in its active product pipeline.

“This is a win-win scenario for our customers and our dealers,” says Kull. “The customer gets the advantage of owning a great Italian motorcycle with a low monthly payment, and the dealer knows they will see that customer again when the lease is up in just a few years.”

About Aprilia and Piaggio Group Americas

Aprilia world headquarters are in Noale (Venice, Italy). Founded in 1962, the company designs and manufactures motorcycles in Noale, with additional production facilities in Scorzè. With 32 motorcycling world championship
titles (27 road and 5 off-road) under its belt, Aprilia is the only European manufacturer to have a complete on- and off-road model portfolio, ranging from sporty scooters, innovative off-road bikes and tough adventure tourers to award-winning super sport bikes. For information on Aprilia’s complete U.S. model line, visit the company’s website at www.apriliausa.com.

In December 2004 Aprilia became part of the Piaggio Group, Europe’s leading manufacturer of two wheelers and one of the world’s most recognized and respected names in motorcycle and scooter production.

With over 6,700 employees, an annual production of more than 680,000 vehicles, 5 R&D centers, 7 production facilities in Europe and Asia, and operations in over 50 countries, the Piaggio Group has a consolidated leadership in the European 2 wheeler market. Its production includes scooters, motorcycles and mopeds in the 50cc to 1,200 cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands.

Media Contact:

Elke Martin; Brandware Public Relations (for Aprilia USA)
emartin@brandwaregroup.com ,
770.649.0880, Ext. 305

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