Barrett-Jackson Breaks $33m in Las Vegas

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Barrett-Jackson rocked Las Vegas with another record-setting auction at the Mandalay Bay Event Center on September 25-26. During the three-day event, Barrett-Jackson hosted the largest number of consigned vehicles in the auction’s Las Vegas history with more than 700 vehicles and more than 339 collectible automobilia pieces crossing the block for more than $33m in sales.

“Our Las Vegas auction continues to grow in popularity as a world-class destination experience, offering a truly electric atmosphere only found in the Entertainment Capital of the World,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “With the largest docket in our Las Vegas auction’s history, the collection of vehicles crossing the block was truly amazing. From a 2013 Aventador Lamborghini to a ’28 Model A Ford and the first Dodge Hellcat, there was something for everyone on this year’s docket. And virtually all of our vehicles were sold at No Reserve, indicating the true market value of the collector car hobby.”

The record setting docket attracted huge crowds, including celebrities such as Wayne Newton, Penn Jillette (Penn & Teller), Corey Harrison and Austin “ChumLee” Russell of Pawn Stars, Richard Petty and Linda Vaughn. From muscle cars and historic hot rods to the latest exotic collectible vehicles, the lineup created a spirited, electric atmosphere.

The top 10 cars sold in Las Vegas include (price with commission):

2013 Lamborghini Aventador – $440,000 (Lot #454)
1971 Plymouth HEMI ‘Cuda – $385,000 (Lot #799)
2006 Ford GT – $291,500 (Lot#764)
1966 Ford Shelby GT350 – $220,000 (Lot #776)
2013 Lamborghini Gallardo – $220,000 (Lot #728)
1936 Packard Eight Phaeton – $176,000 (Lot #780)
2011 Bentley GTC Supersports – $176,000 (Lot #791)
1969 Chevrolet COPO Camaro – $172,700 (Lot #769)
1957 Mercedes-Benz 190SL roadster – $165,000 (Lot #777)
1968 Ford Shelby GT500 Fastback – $165,000 (Lot #788)

Five cars crossed the Las Vegas auction to raise $1,642,500 to benefit local and national charities. On Saturday, Dodge executives including CEO Tim Kuniskis took center stage to showcase the 2015 Dodge Challenger SRT Hellcat (Lot #3004) benefitting the Opportunity Village of Las Vegas. The fastest production muscle car hammered in at $825,000, which will be equally matched by long-time Barrett-Jackson friend, the Engelstad Family Foundation. With their generous donation, the Hellcat raised more money for charity than any other car in Barrett-Jackson history.

“Barrett Jackson is very proud of our charitable efforts,” said Steve Davis, president of Barrett-Jackson. “It was an historic moment on our auction block to see a car from General Motors, Ford, and Dodge sell for charity. I am proud that Barrett-Jackson has created a platform to help so many wonderful charitable organizations across the country through the generous support of the collector car community.”

Other charity cars included:

2015 Dodge Challenger SRT Hellcat VIN 700001 (Lot# 3004) benefitting Opportunity Village Foundation – $825,000
2015 Corvette Stingray VIN 001 (Lot #3001) benefitting the CARE House of Oakland County – $400,000
2015 50 Years Limited Edition Ford Mustang (Lot #3003) benefitting Get Your Heart Racing – $170,000
2014 Z/28 Camaro VIN 003 (Lot #3002) benefitting the YMCA of Southern Nevada – $147,500
2012 Ford Fusion Race Car (Lot #3000) benefitting the Paralyzed Veterans of America – $100,000

The 2014 Barrett-Jackson Las Vegas auction also ends the company’s 18-year relationship with the FOX family of networks and National Geographic. Debuting at the 2015 Scottsdale auction, Barrett-Jackson will begin an exciting new relationship with Velocity and Discovery Channel. Throughout the year, Velocity and Discovery Channel will broadcast more than 100 hours of coverage in Scottsdale, West Palm Beach, Reno and Las Vegas. The full schedule is located at barrett-jackson.com; fans can contact their local cable or satellite provider to ensure access to programming.

“FOX has been a wonderful partner for Barrett-Jackson over the years,” said Jackson. “They’ve helped us bring the thrill of the Barrett-Jackson experience to their audiences. Our new partnership with Velocity will return Barrett-Jackson to a dedicated auto enthusiast network. With expanded distribution to Discovery Network’s more than 1.6 billion global subscribers, we’ll have the largest audience for a collector car auction in history.”

Over the last seven years, the Las Vegas auction has evolved into one of the top auctions in the country. As the end of the official auction season, Barrett-Jackson will prepare for the Scottsdale event on January 10-18, 2015.

 

Tony Piff

SCM Auctions Editor and Photographer

Tony has long trumpeted the virtues of collecting Japanese cars. His daily driver is a 1970 Toyota Hilux — the one with the turn signals on top of the fenders. His popular “Rising Sun” column keeps a pulse on the J-tin market.

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