Jaguar Announces New XF Debut

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COVENTRY, England, — Jaguar Cars announced November 28 that a new sports sedan, the Jaguar XF, will make its public debut next autumn. Positioned in the luxury mid-size segment, the new Jaguar XF will replace the S-TYPE sedan in the Jaguar model line-up.

Designed and developed at Jaguar’s Product Development Centre at Whitley in Coventry, UK, the new Jaguar XF will be built at Jaguar’s Advanced Manufacturing Centre at Castle Bromwich in Birmingham, UK.

“The Jaguar XF is a new sports saloon that will challenge people to think again about Jaguar as daring and different,” commented Bibiana Boerio, managing director of Jaguar Cars. “Our new XK sports car has been very well- received and is enjoying great success. We are now moving on to the next stage of Jaguar’s exciting new design era — and if you like the new XK, just wait until you see the new Jaguar XF!”

Customer deliveries of the new Jaguar XF will commence in spring 2008, dependent on market.

From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world’s premier manufacturers of luxury sedans and sports cars and with that, one of the most recognized commercial brands. The company’s vision is simple: To produce beautiful fast cars that are desired the world over. The company operates two manufacturing plants in the United Kingdom and is fully engaged in environmental programs, community work and brand awareness exercises such as motorsports.

No images or further details of the new Jaguar XF are being released at this time. The Jaguar S-TYPE, which is replaced by the new Jaguar XF, made its public debut in 1998 prior to going on sale in 1999. Since launch, globally circa 270,000 S-TYPEs have been sold.