Mercedes Makes Public Relations Cuts

In the past week, Mercedes-Benz USA has eliminated the high-profile media relations positions of Manager, PR East, and Manager, PR West, held by Jim Resnick and Geno Effler, both well-respected and liked. Rob Moran, MBUSA’s Department Manager of Product & Technology Communications, confirmed that the cuts are part of a “departmental restructuring.” It is reported that the elimination of Resnick and Effler was a reaction to corporate Mercedes-Benz’s demand for cost-cutting.

According to outside sources, Momentum, the lifestyle magazine for Mercedes-Benz owners, produced through Hachette Filipacchi Custom Publishing, has been suspended for the remainder of the year. MBUSA officials would neither confirm nor deny this.—Bengt Halvorson