PR – Shelby Automobiles Shifts Gears with New Management

FOR IMMEDIATE RELEASE
Contact:
Soon Nguyen/Jim Guthrie
JMPR, Inc. 818/992-4353
jguthrie@jmprpublicrelations.com

LAS VEGAS, NV (September 8, 2005) – Carroll Shelby International, Inc. (CSBI.PK), the parent company of Shelby Automobiles Inc., today announced the appointment of Amy Boylan as President of Shelby Automobiles, Inc., effective immediately. In her new role as President, Boylan will provide oversight of the company’s sales, marketing, production and financial areas at the Las Vegas, NV headquarters.

“We are very excited to have Amy Boylan as the President of Shelby Automobiles,” said John Luft, President of Carroll Shelby International, Inc. “Amy brings a passion for business and automobiles which is the perfect combination for our business. Her creativity and leadership will help us elevate Shelby Automobiles to the next level.”

Boylan, an expert at streamlining and optimizing corporate efficiencies, joins Shelby Automobiles following a successful tenure as Senior Vice President at Mattel. During her time at Mattel, Boylan built its software division into a $140 million enterprise, re-organized the company’s entertainment division and increased sales in its Hot Wheels adult division. Boylan oversaw the implementation of the Hot Wheels Collector Club, now a multi-million dollar collector business, and the installation of the Hot Wheels Hall of Fame at the Petersen Automotive Museum in Los Angeles.

During her seven-year tenure with Mattel, attendance at Hot Wheels collector conventions jumped from 1,500 to more than 5,000 participants annually. Boylan was also responsible for developing synergistic marketing programs, expanding partnerships with Formula One and NHRA and building a multi-year partnership with eBay. Boylan also reinvigorated Mattel’s partnerships with automotive legends John and Ashley Force, Tom “The Mongoose” McEwen, George Barris and Don “The Snake” Prudhomme.

Prior to joining Mattel, Boylan served as studio head and Vice President of Development for Microprose Software, Inc, a Maryland-based leader in the development of PC strategy and simulation games. She was instrumental in leading Micropose to “Studio of the Year” recognition prior to its sale to Hasbro.

“I am excited to join the Shelby Automobiles team and have the opportunity to work with the legendary Carroll Shelby,” said Boylan. “In my new role as President of Shelby Automobiles, I will be working on many new exciting marketing and manufacturing programs such as the new Ford Shelby Cobra GT 500 with Ford Motor Company, as well as the car that started it all, the legendary Shelby Cobra.”

About Carroll Shelby International, Inc.

Carroll Shelby International, Inc. is the parent company of Shelby Automobiles and Carroll Shelby Licensing.

Shelby Automobiles Inc. is manufacturing high performance Shelby vehicles under the guidance of the legendary Carroll Shelby and will be involved in prototype manufacturing, design and engineering projects; and plans to increase production and availability of these Shelby products through an expanded dealer network and direct sales under a license agreement with Carroll Shelby Licensing Inc. For more information, call (702) 325-4851 or visit the company’s web site at www.shelbyautos.com.

Carroll Shelby Licensing Inc., founded in 1988, is the exclusive holder of automotive manufacturer and entrepreneur Carroll Shelby’s trademarks and vehicle design rights, which include some of the world’s most famous muscle cars and high-performance vehicles, including the car that brought home to the U.S. its first and only FIA World Manufacturers Championship in 1965, the famous Shelby Cobra Daytona Coupe. It also holds trademark rights for Shelby-branded apparel, accessories and collectibles. For additional information about the company or licensing opportunities, call (310) 914-1843, or fax (310) 914-1853 or write to Carroll Shelby Licensing, Inc., 11150 West Olympic Boulevard, Suite 1050, Los Angeles, CA 90064 or visit www.carrollshelbyinternational.com or www.carrollshelby.com

.

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.

# # #