Press Release: Provocative Design to House Porsche History in New Museum

ATLANTA, February 8, 2005 — Dr. Ing. h.c.F. Porsche AG, Stuttgart, today announced details of the new Porsche museum in Zuffenhausen, a suburb of Stuttgart where the company has been based for more than 50 years. Intended to replace the current museum housed in a small building in the factory compound, design of the 50-million-Euro project, to be located adjacent to the factory on the main thoroughfare in the city, was awarded to Delugan Meissl architects of Vienna, Austria.

A total of 170 European architectural firms bid on the project, and Porsche chose Delugan Meissl from among ten finalists. When completed, Porsche expects the number of museum and factory visitors to increase from 80,000 per year to more than 200,000. While the current museum can house only 20 cars, the new one at “Porscheplatz” will display more than 80. Construction will begin later this year and is schedule for completion in 2007.

The main exhibition area will represent Porsche chronologically and give a post-1948 product history. Visitors will have the opportunity to experience various ‘theme islands’ including: Targa Florio, The 917 Era, Le Mans and Evolution 911. The first floor will also house the Porsche archive, the workshop used to restore historic vehicles, a display called “Experiencing the Porsche Cosmos,” and a chronology of Porsche history prior to 1948, showcasing the designs of Ferdinand Porsche, who worked as an engineer for a variety of companies and created celebrated cars such as the Mercedes-Benz SSK, Auto Union Grand Prix race car and the original Volkswagen.

Amenities will include a Porsche shop, a visitor’s restaurant, a coffee bar and an exclusive restaurant with a large roof terrace. An adjacent parking facility will have a 300-car capacity, which will allow outside groups to use the museum for events.

“This design is innovative, modern and challenging,” said Dr. Wendelin Wiedeking, Porsche AG Chairman and CEO. “This new development will highlight our parent plant in Zuffhausen, extending our reach far beyond the borders of Stuttgart.”

The new Porsche museum will appear detached, forming a monolithic body that appears to hover above the ground and the first floor level. The building will contain an exhibition area of approximately 5,000 square meters.

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., and its subsidiary, Porsche Cars Canada, Ltd., are the exclusive importers of Porsche sports cars and Cayenne sport utility vehicles for the United States and Canada. A wholly owned, indirect subsidiary of Dr. Ing. h.c. F. Porsche AG, PCNA employs approximately 250 people who provide Porsche vehicles, parts, service, marketing and training for its 204 U.S. and Canadian dealers. They, in turn, provide Porsche owners with best-in-class service.

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