Primedia Names Gavin Conway New Automobile Editor-In-Chief

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New York, NY – September 12, 2006 — PRIMEDIA Inc. (NYSE: PRM) today announced the appointment of renowned automotive editor Gavin Conway as editor-in-chief of AUTOMOBILE MAGAZINE. Now in its 20th year, AUTOMOBILE MAGAZINE is known for its distinct iconoclastic style of automotive journalism and is America’s leading automotive lifestyle publication.

Mr. Conway joins PRIMEDIA from IWC Media, where he was the editor of 4Car, the U.K.’s largest and most respected online motoring magazine. Mr. Conway enjoys a distinguished and award-winning career in automotive journalism, having served as the deputy editor of Autocar Magazine and editor of Classic & Sportscar Magazine, both highly regarded U.K. publications.

Steve Parr, president of PRIMEDIA Enthusiast Media stated, “Gavin brings an exceptional record of achievement and expertise across multiple platforms in the automotive category. He is among the most respected automotive journalists in the world and we are excited to bring his talent, creativity and acumen to PRIMEDIA.”

Jean Jennings, the current editor-in-chief, has been promoted to President of the AUTOMOBILE MAGAZINE brand. “Jean has been with AUTOMOBILE MAGAZINE since its first issues and we are confident that she and Gavin will help the magazine continue to deliver on its legacy of entertaining, thoughtful and provocative reporting,” added Mr. Parr.

“It is an honor to take on a mantle that has been worn so successfully by Jean and by David E. Davis before her,” said Mr. Conway. “The magazine has stayed true to their original mantra—‘No boring cars.’ For an automotive editor, what could be a better philosophy? I look forward to working with Jean and the team, and I know that AUTOMOBILE MAGAZINE will stay true to its editorial heritage of ground-breaking and adventurous journalism.”

Mr. Conway is widely credited for revitalizing Classic & Sportscar Magazine, as well as growing automotive specialty publications such as Haymarket Publishing’s Jaguar Yearbook. Mr. Conway worked with Discovery Channel in developing The Ultimate Car Series, has written for The Sunday Times Driving Section and is the recipient of the Gold CANPRO Award, a prestigious national award given by the Canadian Professional Journalist Association.