Frank and Morris Eckhart of Auburn, Indiana, started the Auburn Motor Company in 1903. As their business grew, they acquired more dealerships to stay ahead of the competition, but by the mid-’20s size had caught up with them and they were in need of new leadership. In 1925 E. L. Cord became general manager. Under Cord the new Auburn became a very different company, emphasizing style when others in the industry concentrated on engineering.
By 1931 Auburn was able Read More