1937 Cord 812 SC Convertible Coupe


E. L. Cord was a master salesman who acquired Auburn in 1928 after saving it from bankruptcy by unloading about 700 sedans languishing on the lot. He spiffed up the orphans with bright paint schemes and applied his considerable sales talent to move them. His reward was the company, which he revitalized.

In 1929 he took Auburn to the next step, introducing the front-wheel-drive Cord L-29 with low-slung sporting styling. He also bought Duesenberg and Lycoming engines to add to Read More

John Apen

SCM Contributor

John holds degrees in engineering and operations research from the University of California-Berkeley, New York University, and Johns Hopkins. He vintage raced a Ferrari TdF for 13 years and has been restoring old cars for nearly 50 years. He owned the Atlanta Ferrari-Maserati dealership, FAF, for 17 years. He’s always had an affinity for obscure American cars, and in high school, he drove a 1936 Packard convertible coupe, followed by a 1949 Olds Holiday hardtop that got him through college. Today his garage includes 11 cars, including a Top Flight 1960 Corvette he’s owned since day one, a 1957 T-Bird, and several vintage Ferraris. His automotive library contains over 5,000 magazines and books and 1,800 auction catalogs. He has contributed to SCM since 1996.

Posted in American