E. L. Cord was a master salesman who acquired Auburn in 1928 after saving it from bankruptcy by unloading about 700 sedans languishing on the lot. He spiffed up the orphans with bright paint schemes and applied his considerable sales talent to move them. His reward was the company, which he revitalized.
In 1929 he took Auburn to the next step, introducing the front-wheel-drive Cord L-29 with low-slung sporting styling. He also bought Duesenberg and Lycoming engines to add to Read More