1963-64 Studebaker Avanti R-1/R-2

The Avanti was an automotive Hail Mary, a last-ditch effort to bring excitement and warm bodies to Studebaker showrooms. In 1961 Studebaker president Sherwood Egbert made the decision to build a sports car-and to do it as fast as possible. He called upon one of the best-known industrial designers in the world, Raymond Loewy, who assembled a group of talented designers in Palm Springs, California. The team produced the basic Avanti design in just a few weeks.
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