1991 Lotus Elan

Should the Harvard Business School need yet another case study in how a great idea can go counter-clockwise down a toilet if not executed properly, please have them refer to the launch/introduction/sale of the 1991 Lotus Elan Turbo SE in the US.
Introduced during the same twelve-month period as the Miata, Geo Metro convertible and Capri droptop, the Elan was simply ignored by the American public. It was just another small sports car (with the Isuzu name staring Read More

Stephen Serio

SCM Contributor

Stephen is the president and owner of Aston Martin of New England / Lotus Motorsports Inc. in Waltham, MA, although for the most part, vintage European cars are where his heart is. His need to over-indulge in vintage European cars of the 1950s and 1960s inevitably leads to coveting one more car. Recent garage inhabitants include a Porsche 356A Speedster and 356A European coupe, Ferrari 275 GTS and 246GT, BMW 2002 and a Hudson Hornet. HIs vintage-Porsche-driving wife, Amanda, tolerates this all nicely.

Posted in Affordable Classics

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