FOR IMMEDIATE RELEASE
Contact: Jarrod Holland
Rob Sass, VP Business Development/General Counsel, SCM
COLLECTOR-CAR EXPERT KEITH MARTIN TO INTRODUCE THE WORLD’S FIRST COMPREHENSIVE CAR RATING SYSTEM
Five Separate Categories from Rarity to “Fun” Will Provide Clear, Comprehensive Collector Car Ranking for Enthusiasts, Collectors and Investors
PORTLAND, OR (November 2005) – Keith Martin, editor and publisher of Sports Car Market magazine, and among the most prominent experts in the collector car market, will introduce a new collector car rating system in the February, 2006 issue of Sports Car Market magazine, on sale in January. The ratings system will provide an easy-to-understand, comprehensive ranking for all collector vehicles – from MGs to Muscle Cars and Duesenbergs to Ferraris. As a sneak preview, ratings for 100 significant collector cars, ranging from the Ferrari Daytona to the new Ford GT, will be revealed in the February issue.
Each car will be evaluated in five separate categories with points values assigned for each segment. A book containing 2,000 ratings, The Martin Guide to Collectible Cars, will be available in late Spring 2006. It will also contain insider’s tips on collecting and a guide to current market trends, along with reports of significant sales.
“What we have created is an easy-to-understand, user-friendly guide that’s similar to the Zagat Survey,” says Martin. The Zagat Survey is a popular guide that uses a points system to rate food, décor and service in the restaurant industry. “We want to provide a marketplace snapshot to our readers, so they can quickly and easily understand why a ‘69 Camaro is more collectible than a ’71 model or why a ‘73 Porsche 911 is more desirable than a ‘76.”
Each car in the Guide will be assigned a “Martin Rating,” based on what Martin calls the Five Factors of Collectible Cars. The categories are:
• Historical Significance
• Fun Factor
Cars will be graded between a low score of zero and a top score of 20 in each category; a perfect score would be 100.
The ratings will be decided by a hand-picked panel of experts that represent a cross section of the collector car hobby. “From leaders of companies that support the hobby to restorers and collectors who have intimate knowledge of the vehicles themselves, this group represents decades of experience in the field,” says Martin.
Perhaps the most compelling of these ratings is the “Fun Factor,” which Martin calls the “wild card” because it is the one category that can change significantly as automotive trends and tastes shift within the automotive marketplace. “Unlike quantitative factors such as production numbers or zero-to-sixty acceleration, ‘fun’ is a subjective quality,” says Martin. “Is it more fun to drive a ’65 Pontiac GTO convertible or a ’67 Austin- Healey 3000? By factoring in realities such as reliability and events a car is eligible for, along with current market appeal, this new guide can help you decide.”
The collector car market is booming, with record prices in all categories. The Martin Rating system is designed to provide an “at-a-glance” way to evaluate collector cars. “As we go forward, we will continue to refine the Martin Guide to Collectible Cars, eventually rating new cars that can become collectibles, as well as more categories of vintage cars,” says Martin.
A writer, television commentator and enthusiast, Keith Martin has been immersed in the collector car hobby for more than 30 years and is widely regarded as a noted expert in the field. In addition to being the publisher of Sports Car Market, which is widely acknowledged to be the “Insider’s Guide to Collecting, Investing, Values and Trends,” he writes columns for Automobile, AutoWeek, and other automotive publications, and has reviewed new cars and written about classic cars for The New York Times. Martin is a regular commentator on SPEED Channel, has hosted numerous specials on collector cars, and has served as co-host of the live coverage of the Barrett-Jackson Scottsdale Auction for the past nine years. He also serves as the Master of Ceremonies for Concorso Italiano, and has appeared as a collector car expert on MSNBC, CNN and the NBC Nightly News.
Sports Car Market Magazine is published monthly by Keith Martin Publications, P.O. Box 16130, Portland, OR 97292. For the latest collector car and industry auto news, to review the publication’s latest articles for information on subscriptions, or to subscribe online, visit www.sportscarmarket.com.
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