HOLLYWOOD, FL (September 26, 2007) – Russo and Steele Collector Automobile Auctions has announced the debut of its only East Coast auction in the United States at Seminole Hard Rock Hotel & Casino from March 27-29, 2008. The company will feature more than 150 highly collectible European sports, American muscle, hot rods and customs at Russo and Steele Florida.

“After receiving numerous requests from clients to bring the unique car-buying experience and stellar selection of collector automobiles to the east coast, expanding the show into Florida was the next step for Russo and Steele,” explained Drew Alcazar, owner of Russo and Steele.

“Scottsdale and Monterey have exemplified the high end experience and set a precedent. The addition of Hollywood, Florida into our mix and partnership with Seminole Hard Rock Hotel & Casino was a natural progression in our evolution and is sure to please our Eastern Seaboard clientele.”

Seminole Hard Rock Hotel & Casino is delighted with the Florida debut and inaugural, first-class event with Russo and Steele. Michael Bloom, president of the Seminole Hard Rock, said, “Russo and Steele Collector Automobile Auctions are renowned for their fine selections of automobiles. As an entertainment destination, quality and service are vital to our success. With Russo and Steele’s proven track record and exceptional standards, we foresee this as being a mutually-beneficial partnership.”

Seminole Hard Rock Hotel & Casino is easily accessible from Florida’s Turnpike and I-95 to Griffin Road or I-595. Then, travel south on State Road 7 (U.S. Highway 441) to the main entrance at 1 Seminole Way, Hollywood, FL. 33314.
More information about this Russo and Steele event are available online at www.russoandsteele.com.

About Russo and Steele

Russo and Steele Collector Automobiles is one of the nation’s premier collector car auctions specializing in European sports cars, American muscle cars, hot rods and customs. Two auctions are staged each year with the signature auction taking place in Scottsdale, Arizona in January and Monterey, California in August. Visit us online at www.russoandsteele.com

About Seminole Hard Rock Hotel & Casino

Seminole Hard Rock Hotel & Casino is South Florida’s leading entertainment destination featuring 50 live action poker tables and 2,400 of the most popular gaming machines on the casino floor including a new, non-smoking gaming room. The room offers ATM and redemption machines and its own Players Club Booth. This latest enhancement makes Seminole Hard Rock the largest casino in Florida with more than 140,000 square feet of gaming space.

This Four-Diamond, AAA rated, 500-room hotel offers 17 restaurants and lounges, 30,000 sq. ft. of meeting room space, a full-service, European-style spa, environmentally friendly hand car wash and auto detail salon, and 22 retail shops and 11 nightclubs in Seminole Paradise. Entertainment aficionados can enjoy national and international musical acts, comedic performances, and more in Hard Rock Live–a state-of-the art and acoustically-sound arena located on property. Lucky Street parking garage offers guests an additional 2,300 spaces for parking.

The Seminole Hard Rock Hotel & Casino is located on State Road 7 (U.S. 441) exit Stirling and travel west (1 Seminole Way) in Hollywood, Florida. For more information, call (954) 327-ROCK, 1-800-937-0010 or go to www.seminolehardrockhollywood.com.