All in the Family

Jeff Zurschmeide Avatar

The 1990s were an important time in Mercedes-Benz history. Since the late 1960s, AMG had been modifying Mercedes vehicles as an independent performance shop, but in 1993 the plucky tuner signed a contract of cooperation with Mercedes-Benz to gain access to its dealer network and to co-develop AMG-branded models. By 1999, Mercedes owned the majority of AMG’s stock and brought the company in-house as the performance sub-brand Mercedes-AMG. Among the many benefits of the merger was the ability to mass-produce AMG-engineered cars, which had previously been bespoke. Even today, there’s a cachet to owning a “pre-merger” AMG. However, the new paradigm […]