About Sports Car Market Magazine

The Best Car-Collecting Magazine in the World

Subscribe to Sports Car Market, the printed magazine that has spent nearly four decades helping enthusiasts understand what their cars are worth, why they matter, and what makes them worth owning.

Founded by Keith Martin in 1988 as the Alfa Romeo Market Letter, SCM began as a small newsletter devoted to Italian sports cars. From those early days of producing a publication on a typewriter and a mimeograph machine, it has grown into an internationally respected printed magazine covering everything from affordable classics to multimillion-dollar masterpieces.

Today, Keith Martin and the SCM team bring you independent market analysis, expert commentary, memorable stories, and the kind of informed opinions you won’t always find in auction catalogs or glossy sales brochures.

Unlike auction houses and dealers, whose business is selling cars, our business is telling you what we think they’re really worth.

Inside every printed issue, you’ll find firsthand auction reports, detailed examinations of cars bought and sold, market trends, ownership insights, and stories about the people who make this hobby so endlessly fascinating.

Our writers aren’t simply observers. They’re collectors, restorers, historians, appraisers, and drivers who know what it’s like to fall in love with the wrong car, discover the right one, or spend a thousand miles behind the wheel of something that probably should have stayed in the garage.

And when you subscribe, in addition to 12 printed monthly issues of generally 160 pages each, you’ll also receive 6 bonus collector-car guides including a Price Guide, bringing you even more of the knowledge and perspective that have made SCM a trusted voice in the hobby.

These guides include exclusive information about “How to Do” Monterey Car Week, the Barrett-Jackson auction, Amelia Island, Moda Miami and more.

Plus, you get a weekly digital newsletter with the latest auction and concours results, Keith Martin’s weekly blog and podcasts, and more.

We’re serious about the numbers, but we never forget the fun we have with classic cars.

Because a collector car is more than an investment, a trophy, or a line in a price guide. It’s an invitation to experience something extraordinary.

Come for the cars. Stay for the people and the adventures.

Subscribe today to the printed edition of Sports Car Market. Join Keith Martin and the SCM community, and enjoy having the stories, insights, and adventures of the collector-car world delivered to your mailbox each month.


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Sports Car Market Magazine
8835 SW Canyon Lane Suite 312
Portland, OR 97225
503.261.0555 extension 1 (9AM-5PM Pacific time, Monday to Friday)
Sports Car Market Magazine

8835 SW Canyon Lane
Suite 312
Portland, OR 97225
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Sports Car Market magazine (ISSN #152Z-859X [Print] and #2164-3555 [Online]) is published monthly by Keith Martin Publications, PO Box 4797, Portland OR 97208. Periodicals postage paid at Portland, OR and additional entries. For more information on subscriptions, including rates, or to subscribe online, visit our subscription order pages.

The information in Sports Car Market magazine is compiled from a variety of reliable sources. However, we must disclaim and deny any responsibility or liability for the timeliness, use, interpretation, accuracy, and completeness of the information presented. All material, data, formats and intellectual concepts copyright © by the Alfa Romeo Exchange, dba Sports Car Market magazine, in this format and any other used by Sports Car Market magazine. Copyright registered with the United States copyright office.

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