Little Giant

Rory Jurnecka Avatar

When Fiat exited the North American market in the early 1980s, it seemed unlikely that the economical Italian brand would ever return. A shoddy reputation had been built over the years on poor reliability, questionable build quality and a penchant for premature rust. Though its cars were small, they carried an awful lot of baggage. However, Sergio Marchionne, boss of then-recently-formed Fiat Chrysler Automobiles, calculated that the time was right to revisit the North American market in 2011. The U.S. was still reeling from the Great Recession, and with its modern 500, introduced in Europe in 2007, Fiat had a charismatic, […]