Don’t Call it “Cute”

Jeff Zurschmeide Avatar

The new Mini entered the market in the 2002, now under BMW ownership, and was immediately successful. This was an era of retro-fabulous versions of European classics. Volkswagen’s New Beetle had turned up a few years prior, and Fiat gave its venerable 500 the same treatment just a few years later.  Europeans got a host of options including diesel engines, but in America we got only the top two trims: the gasoline-powered Mini Cooper and the Mini Cooper S. The Cooper was a nice enough car but not a great performer. The Cooper S, chassis code R53, was much more interesting. […]


One response to “Don’t Call it “Cute””

  1. Andrew Jennings Avatar

    Excellent summary of why we love this car!