Buicks and Pontiacs and Alfas, Oh My

General Motors recently announced that it has purchased 20% of Fiat Auto, and that Fiat has, in return, purchased 5% of GM. Buried in the body of an article in the Wall Street Journal was the following statement: “In the U.S., where Fiat hasn’t played for years, the two are likely to team up. The first products consumers are likely to see will be Fiat’s Alfa Romeo sports cars, sold through GM’s U.S. dealer network.”
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Keith Martin

Keith Martin has been involved with the collector car hobby for more than 30 years. As a writer, publisher, television commentator and enthusiast, he is constantly on the go, meeting collectors and getting involved in their activities throughout the world. He is the founder and publisher of the monthly Sports Car Market, now in its 33rd year. Keith has written for the New York Times, Automobile, AutoWeek, Road & Track and other publications, is an emcee for numerous concours, and had his own show, “What’s My Car Worth,” shown on Velocity. He has received many honors, including the Lee Iacocca Award, the Edward Herrman Award, was inducted into the Concorso Italiano Hall of Fame and more. He is on the boards of directors of The LeMay Museum and Oregon Ballet Theater, and was formerly the chair of the board of the Meguiar's Award.

Posted in Shifting Gears