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New Players on the Peninsula

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Younger buyers want the aspirational cars of their youth

A new set of players ran onto the Monterey Peninsula this August. They were young, cocky, and didn’t give a rip about what we baby boomers thought they should buy or what they should spend. These guys in their 30s and their 40s reminded me of confident baseball players during […]

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Keith Martin has been involved with the collector car hobby for more than 30 years. As a writer, publisher, television commentator and enthusiast, he is constantly on the go, meeting collectors and getting involved in their activities throughout the world. He is the founder and publisher of the monthly Sports Car Market, now in its 33rd year. Keith has written for the New York Times, Automobile, AutoWeek, Road & Track and other publications, is an emcee for numerous concours, and had his own show, “What’s My Car Worth,” shown on Velocity. He has received many honors, including the Lee Iacocca Award, the Edward Herrman Award, was inducted into the Concorso Italiano Hall of Fame and more. He is on the boards of directors of The LeMay Museum and Oregon Ballet Theater, and was formerly the chair of the board of the Meguiar's Award.

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