Las Vegas, NV. October 16, 2007 –DiMora Motorcar CEO Alfred DiMora has been selected as a Judge for the World Premier of the Concours d’Elegance Las Vegas. The October 28 event will raise funds for Keep Memory Alive, a charity that is dedicated to finding the cure for memory disorders and neurodegenerative diseases including Alzheimer’s, Parkinson’s, Huntington’s, ALS, and other brain dysfunctions.

As a “competition of excellence,” the Concours d’Elegance Las Vegas will feature hundreds of classic automobiles in pristine condition vying to be awarded top prize. The cars will be displayed at the home of professional golf in Las Vegas, Tournament Players Clubs Canyons.

DiMora Motorcar is developing an automobile that is likely to be seen at many Concours d’Elegance events in the coming years. The $2 million Natalia SLS 2 sport luxury sedan will feature the 1200-horsepower DiMora Volcano V16 engine and more innovative electronics and creature comforts than have ever been integrated into a production vehicle.

“My father recently passed away from Parkinson’s disease,” Alfred DiMora noted. “I am pleased to be able to support research that will help prevent others from suffering what he went through in fighting this degenerative disease.”

The Chief Judge at the Las Vegas event will be Ken Gross, who has served as a Judge at the Pebble Beach Concours d’Elegance for the past 18 years and as Chief Judge at the Concours on Rodeo Drive in Beverly Hills for the past six years. Renowned Hollywood car designer George Barris, creator of the Batmobile and scores of other TV and movie cars, will also be an Honorary Judge.