WOODLAND HILLS, Calif. (January 2007) – Hotchkis Performance, manufacturer of quality Hotchkis Sport Suspensions that improve the look and performance of enthusiast vehicles (www.hotchkis.net), has engaged JMPR Public Relations to assist with public relations services and media relations initiatives, including targeted media outreach, new product debuts, corporate events and special projects.

JMPR will assist Hotchkis Performance with North American media outreach and provide PR assistance for the company and its full range of premium Hotchkis Sport Suspension systems for the enthusiast driver. JMPR will work with Hotchkis management on strategic planning initiatives, and the development and implementation of creative public relations campaigns to elevate brand visibility, increase aftermarket sales, and promote the company’s new product introductions. JMPR will also assist with the expansion of Hotchkis Performance’s niche OE business objectives and provide on-site assistance at select aftermarket industry trade shows, including the MPMC Trade Conference, SEMA, and PRI.

Hotchkis Performance, founded in 1993 by racing/test driver John Hotchkis, is headquartered in Santa Fe Springs, California. For nearly 15 years, the company has designed and manufactured an extensive line of superior quality racing-inspired performance sport suspensions that improve the handling, traction and stability of street and track-driven vehicles, including American, European and sport compact performance cars, SUVs and trucks.

JMPR (www.jmprpublicrelations.com) is based in Woodland Hills and was founded in 1977. Its clients, covering a wide variety of automotive, motorcycle and lifestyle industries, include Bentley Motors, Inc., Black & Decker (Price Pfister and Kwikset divisions), Boyd Gaming Corporation, Bugatti Automobiles, S.A.S., Callaway Cars, Coker Tire Company, Ducati North America, duPont Publishing, Foose Design, Galpin Motors, Hagerty Insurance, Hankook Tire America Corp., Meguiar’s, Inc., the National Limousine Association, the Petersen Automotive Museum, RM Auctions, and SPEED.

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