The Mercer Automobile Company was established in 1909 by the Roebling family, creators of tensioned wire-rope suspension bridges — embodied by the Roebling-built Brooklyn Bridge. The company was crippled early on by the deaths of its Roebling family leaders, but it survived until 1925, when it was renamed the Mercer Motors Company, signaling its acquisition by Hare’s Motors, a joint venture with Simplex and Locomobile.
During that short early period, however, it was responsible for one supremely important, successful and significant automobile.
The Mercer Type 35R Raceabout defined the concept of “sports car” long before it became a common description. The T-head-powered Type 35R was recognized from its introduction for elemental appearance, ample power, and most importantly, the hard-to-define-but-easy-to-recognize attribute of “balance.” It won races and the hearts and admiration of sporting drivers from its inception.
Few automobiles can claim the distinction of having remained valuable throughout their histories. The Mercer Type 35R is one of them, as they have always had appreciative long-term owners, in whose hands their combination of style and performance have been carefully preserved, and they have been frequently and enthusiastically exercised.