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Heart vs. Head

Keith Martin

There are two cars that always pull at my heartstrings. The first is a 1956 Mercury Montclair. My grandfather bought one new. I have fond memories of riding in the backseat of that car. It was two-tone Bumblebee Yellow and black. My grandfather loved that car — it was a step up from the Mercury…

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Keith Martin
Keith Martin has been involved with the collector car hobby for more than 40 years. As a writer, publisher, television commentator and enthusiast, he is constantly on the go, meeting collectors and getting involved in their activities throughout the world. He is the founder and publisher of the monthly Sports Car Market, now in its 37th year. Keith has written for the New York Times, Automobile, AutoWeek, Road & Track and other publications, has been an emcee for numerous concours, and had his own show, “What’s My Car Worth,” shown on Velocity. He has received many honors, including the Lee Iacocca Award, the Edward Herrmann Award, was inducted into the Concorso Italiano Hall of Fame, and more. He has served on the board of directors of The LeMay Museum and Oregon Ballet Theater, and was formerly the chair of the board of the Meguiar’s Award.
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