Sergio Pininfarina, an auto design genius who helped create the 1984 Ferrari Testarossa, the 2002 Ferrari Enzo, the 2003 Maserati Quattroporte and the 1996 Peugeot 406 coupe, died on Tuesday.

He was 85.

Pininfarina led Pininfarina, the car design and manufacturing company his father, Gian Battista “Pinin” Farina, founded in 1930.

Pininfarina was born in 1926 and joined the family company after earning a degree in mechanical engineering. He became Pininfarina’s CEO in 1966 after his father’s death.

Under Pininfarina’s leadership, the design house that created cars for Alfa Romeo, Rolls-Royce, Cadillac and even Chevrolet, expanded and prospered.

He led Pininfarina for 50 years — until he became honorary chairman in 2006.

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