The Bidders of the Future

In the years that SCM has been reporting on Monterey, we’ve watched the auction sales totals go from $10.8m in 1996 to this year’s $374.4m.

From just 209 cars being offered in 1996 at Monterey (Rick Cole and Christie’s), there were 1,389 cars looking for new buyers this year at six auctions.

The 2018 results mark this as “only the third-best Monterey,” with $396.7m in 2015 and $463.7m in 2014 holding the top positions for exuberant spending.

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Keith Martin

Keith Martin has been involved with the collector car hobby for more than 30 years. As a writer, publisher, television commentator and enthusiast, he is constantly on the go, meeting collectors and getting involved in their activities throughout the world. He is the founder and publisher of the monthly Sports Car Market, now in its 33rd year. Keith has written for the New York Times, Automobile, AutoWeek, Road & Track and other publications, is an emcee for numerous concours, and had his own show, “What’s My Car Worth,” shown on Velocity. He has received many honors, including the Lee Iacocca Award, the Edward Herrman Award, was inducted into the Concorso Italiano Hall of Fame and more. He is on the boards of directors of The LeMay Museum and Oregon Ballet Theater, and was formerly the chair of the board of the Meguiar's Award.

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