Erret Leban Cord began building his empire in the mid 1920s when he became president and primary stockholder of Auburn. In 1929 Cord introduced a car bearing his name, the front-wheel-drive Cord L-29. There were unfortunately many technological problems with the L-29 that kept it from becoming the great car for which people had hoped. However, the L-29’s purpose was well served, as it laid the groundwork for the famed Cord 810 and 812 models.
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