Pebble Beach Concours picks 2010 Classes for 60th Anniversary

PEBBLE BEACH CONCOURS d’ELEGANCE ANNOUNCES
CLASSES FOR 60TH ANNIVERSARY CELEBRATION IN 2010

Alfa Romeo, Pierce-Arrow, Jaguar and Ghia to Share Spotlight;
Pebble Beach Concours d’Elegance Entry Forms Due January 6

FOR IMMEDIATE RELEASE

Contacts: PCGCampbell – Jeff Green (310) 224-4961 (jgreen@pcgcampbell.com) ; or Dan Smith (310) 224-4954 (dsmith@pcgcampbell.com )

PEBBLE BEACH, Calif. (Nov. 23, 2009) – The Pebble Beach Concours d’Elegance has announced the featured marques and special classes for its 60th anniversary on Sunday, August 15, 2010. Entry forms were mailed this weekend and are due January 6.

The 2010 field at Pebble Beach will feature the marques Alfa Romeo, Pierce-Arrow and Jaguar, and showcase Italian designer Ghia, in addition to many other special classes.

“Determining the list of classes is the first step in bringing the world’s best automobiles to the Pebble Beach Concours d’Elegance,” said Concours Chairman Sandra Button. “We always try to offer an exciting blend of antique, classic and postwar cars, elegant coachbuilt automobiles and historic racecars. And our 60th anniversary celebration promises to be spectacular.”

First conducted in 1950, the Pebble Beach Concours d’Elegance is often said to be the world’s premier celebration of the automobile. Each year, a selection of the most beautiful and rare automobiles are invited to appear on the 18th fairway of Pebble Beach Golf Links® in an event that has raised more than $13 million for charity during its 59-year existence.

Featured marque Alfa Romeo, the Italian automaker best known for its stylish sports cars, will be celebrating its centennial in 2010. Founded in Milan, Alfa Romeo has always been known for building fast, dependable and technologically advanced cars. Special classes will illustrate the history of Alfa Romeo and highlight the elegant yet sporting coachwork on Alfa Romeo 8C road, race and sports cars of the 1930s.

Another featured marque, the Pierce-Arrow Motor Car Company of Buffalo, New York, built the “Car of Presidents.” Six U.S. Presidents from 1909 to 1936 – William H. Taft to Franklin D. Roosevelt – enjoyed the luxury and comfort of Pierce-Arrows. Classes at Pebble Beach will salute both earlier and later models.

Carrozzeria Ghia SpA, established in 1915 in Turin, is one of the most famous Italian automobile design and coachbuilding firms. Ghia initially made lightweight aluminum-bodied cars, first achieving fame with the Alfa Romeo 6C 1500 in the 1920s. More recently, Ghia has designed special bodies for Fiat, Ford and Chrysler and many other manufacturers. A special class of Ghia-designed vehicles will salute this design heritage.

The 75th anniversary of Jaguar will be celebrated, and other special classes will focus on the 50th anniversary of the Ferrari 250 GT SWB Berlinetta; the centennial of the Indianapolis 500 auto race; Hot Rod lakesters and Bonneville racers; and American motorcycles through 1959 – following up on the success of last year’s first motorcycle class. There will also be a few surprises to mark the 60th anniversary of the Pebble Beach Concours d’Elegance.

Applications to enter a car in the 2010 Pebble Beach Concours d’Elegance have been sent to regular participants and are available by request from the Concours office. Completed applications are due to the Concours by January 6. The Concours Selection Committee meets later in January to determine the cars that will comprise each class.

A complete list of the 2010 classes is available at .

First conducted in 1950, Pebble Beach Concours d’Elegance® (www.pebblebeachconcours.net) has grown to be the world’s premier celebration of the automobile. Only the most beautiful and rare cars are invited to appear on the famed 18th fairway of Pebble Beach Golf Links®, and connoisseurs of art and style flock to see these masterpieces. Charitable donations raised by Pebble Beach Concours d’Elegance® now total over $13 million. Related events include Pebble Beach Tour d’Elegance™ presented by Rolex, Pebble Beach RetroAuto™, and Pebble Beach® Auction presented by Gooding & Company. Pebble Beach®, Pebble Beach Golf Links®, Pebble Beach Concours d’Elegance®, Pebble Beach Tour d’Elegance™, and Pebble Beach RetroAuto™ are trademarks, service marks and trade dress of
Pebble Beach Company. All rights reserved.

Pebble Beach Company, headquartered in Pebble Beach, Calif., owns and operates the world-famous Pebble Beach Resorts®, including The Lodge at Pebble Beach™, The Inn at Spanish Bay™ and Casa Palmero®. The company also operates four renowned golf courses: Pebble Beach Golf Links®, Spyglass Hill® Golf Course, The Links at Spanish Bay™ and Del Monte™ Golf Course. Its other famed properties include the scenic 17-Mile Drive® and The Spa at Pebble Beach™. In addition to the Pebble Beach Concours d’Elegance®, Pebble Beach Resorts® annually hosts the AT&T Pebble Beach National Pro-Am, The Walmart First Tee Open at Pebble Beach and the Callaway Golf Pebble Beach Invitational. Pebble Beach Golf Links® has hosted four U.S. Opens, four U.S. Amateurs, one PGA Championship, and will host its fifth U.S. Open in 2010. For reservations or more information please call (800) 654-9300 or visit www.pebblebeach.com.