BMW to Bring Brand New Z4 to 2006 Concours

Hilton Head Island, SC – The Hilton Head Concours d’ Elegance & Motoring Festival announced today that its returning, primary sponsor, BMW, will be previewing its newest luxury automobile, the Z4 Coupe, Saturday & Sunday, November 4-5, of the event.

Helen Limpitlaw, Field Marketing Operations Manager, BMW of North America, LLC, said, “We are excited to announce the release of the newly launched Z4 Coupe. The quality that this event presents reinforces the BMW brand. The Hilton Head Concours d’Elegance & Motoring Festival is the only such event in the nation that BMW Group has placed their marque on as the main sponsor.”

“We are delighted to have BMW’s sponsorship again this year as well as the privilege to preview its newest model,” Dr. Doerring, Event Chairman, said. “We have had great success with BMW’s support in previous years and are excited to bring something new and unique to this year’s event.”

The BMW Z4 Coupe, to be released this month, will be on preview and available for test drive at the November Concours. This model, manufactured at the BMW plant in Spartanburg, SC, has rarely been made available for public preview in the South Carolina market.

BMW will return as the Concours’ major sponsor, reinforcing its commitment to the annual Island event and the state. The Spartanburg plant is the company’s major U.S. manufacturing facility and recently expanded to accommodate for the production of all Z4 Coupes. This expansion has assisted in the improvement of South Carolina’s economy by providing a wealth of jobs for state residents.

“We are very proud to share a common goal and success with the Concours of contributing to South Carolina’s and Hilton Head’s economic development,” said Max Metcalf, Assistant Manager of Community Relations for BMW Manufacturing Co. “We have made a commitment to being a corporate citizen to the state and it is extremely important to BMW Manufacturing Co. to not only provide quality vehicles but also to contribute to the state’s welfare and economy.”

Since the event’s inception five years ago, the Concours in combination with BMW’s increased participation has helped to raise hotel occupancy (up 20% since 2003) and number of visitors to the Island (up 11,000 since 2003) during the week of the Concours.

Hilton Head Concours d’Elegance & Motoring Festival
This year’s fifth annual event will be better than ever and will take place on Hilton Head the weekend of November 2-5, 2006 on the historic Honey Horn event grounds (part of the Coastal Discovery Museum). Over 350 unique cars will be showcased throughout the weekend, with different cars and exhibits each day. Kicking off the weekend is Vintage Track Day at Roebling Road Raceway spanning two full days. Thursday, November 2 will offer a practice round, and Friday, November 3 will showcase an Indy 500 reunion, performance car exhibitions and hot lap rides with professional drivers. The Hilton Head Orchestra will perform a “Salute to Frank Sinatra” Pops Concert Friday night at 8:00pm on the Concours event grounds. Saturday will host an array of various activities that will be fun for families with children of all ages. The Car Club Jamboree with music, food and fun plus the first day of the Quest for Speed & Style, an interactive exhibit of international automotive speed, are just some of Saturday’s features. In addition, the Worldwide Group’s Hilton Head Auction will feature a diverse selection of high quality automobiles on the auction block. Sunday will feature the centerpiece of the entire weekend, the Concours d’Elegance, a ‘Best of Show’ competition featuring the Honored Marque, the Cars of Indiana. An added feature to this year’s event – the First-Ever Concours d’Elegance Fashion Show being held Friday, November 3 at the Sea Pines Country Club – will showcase vintage fashions along with the latest trends in women’s apparel. The Hilton Head Concours is a non-profit organization dedicated to educating the public about the historical significance of the automobile. Over the past five years, the Concours has contributed over $140,000 to local charitable organizations including the Coastal Discovery Museum, the Hilton Head Orchestra’s Community Education/Outreach Program and the Boys & Girls Club of Hilton Head Island. This year the Concours is teaming up for the first time with the Boys & Girls Club “Driving to Success” program which puts children in direct contact with car enthusiasts from local car clubs as well as Concours personnel. For more information, a complete schedule of events or to purchase advance discounted tickets, visit or call 843-785-SHOW (7469).

BMW Group
BMW of North America, LLC has been present in the United States since 1975. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars. BMW Manufacturing Co. in Spartanburg, South Carolina is the exclusive manufacturing plant for all Z4 roadsters and X5 Sports Activity Vehicles and its website is More information about BMW Group products is available via the Internet at

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