Stephen Serio

Should the Harvard Business School need yet another case study in how a great idea can go counter-clockwise down a toilet if not executed properly, please have them refer to the launch/introduction/sale of the 1991 Lotus Elan Turbo SE in the US. Introduced during the same twelve-month period as the Miata, Geo Metro convertible and…

Light steering, reasonable acceleration and braking, a delightful gearbox and above-average build quality have led the BMW 2002 to cult car status. With its cohorts, the Austin Mini-Cooper and the Lotus Cortina, these classic cars reinvented the simple box as automotive performance art. In BMW’s case, the 2002 probably saved this now Bavarian powerhouse from…

Limited volume manufacturers such as Lotus occasionally have monumental turning points. The introduction of the Turbo Esprit in 1983 suddenly provided Lotus enthusiasts with the opportunity to drive a car that was faster than a scalded cat, still had the proverbial glued-to-the-road Lotus handling and was actually reliable.For $47,984 you could own a car with…