The Rodeo Drive Committee, in conjunction with the City of Beverly Hills, have announced the 2012 theme for the Rodeo Drive Concours d’Elegance – “THE BRITISH ARE COMING!” Aston Martin will be this year’s featured marque. Gearys Beverly Hills will be the presenting sponsor in celebration of their new Rolex store opening on Rodeo Drive in June 2012.

The annual Father’s Day tradition features a wide variety of vintage and racing cars and motorcycles lining Rodeo Drive north from Wilshire Boulevard to Santa Monica Boulevard Sunday, June 17 from 10 am to 4 pm.

As the 2012 featured marque, Aston Martin will be the centerpiece of the 200 block of Rodeo Drive with both new and classic cars. Combining iconic styling, thrilling performance, true craftsmanship and exclusivity, Aston Martin boasts unprecedented breadth and appeal. The marque’s iconic DB5 has been featured in five James Bond films.

The 300 Block of Rodeo Drive will also feature British classic and racing autos including Austin Healey, Bentley, Jaguar, Land Rover, Lotus, MG, McLaren and Rolls Royce brands. Also, a special British motorcycle area will honor Triumph, Vincent, BSA and Norton.

On the 400 block of Rodeo Drive, this year’s concours will feature “The Best of the Best” with classic cars of any marque considered by the show’s curators. Also on the 400 block, the Rodeo Drive Concours will feature a special tribute to Cobra’s 50th Anniversary.

“We are thrilled to honor the British automotive industry and Aston Martin as the featured marque at this year’s Concours,” said Bruce Meyer, Chairman of the Rodeo Drive Concours d’Elegance. “Great Britain has a long and storied history in creating some of the most legendary cars and motorcycles highlighted by elegant design and spectacular performance. This annual event has been a tradition for  thousands of Southern California residents, car collectors, aficionados and families and we look forward to once again welcoming them on Father’s Day on Rodeo Drive.”

Aston Martin will be presented at the Rodeo Drive Concours by O’Gara Coach Company in Beverly Hills. The O’Gara Coach Company is a Factory Authorized Dealer for Aston Martin, Bentley, Bugatti, Lamborghini and Rolls-Royce Motor Cars. Respected as one of the most successful luxury automotive outlets in the world, O’Gara Coach Company, led by founder Tom O’Gara, continues to set unmatched records in luxury and performance sales and service.

The Rodeo Drive Concours d’Elegance has been named one of the “300 Unmissable Events & Festivals Around the World” by top travel publisher Frommer’s. The car show is FREE and open to the public. For more information and registration details, please visit

The Rodeo Drive Concours d’Elegance is produced by the Rodeo Drive Committee in association with the City of Beverly Hills. GEARYS Beverly Hills is the 2012 Presenting Sponsor in celebration of their new Rolex Store on Rodeo Drive. Aston Martin is the 2012 Featured Marque.

Other sponsors include Auto Gallery, O’Gara Coach Company, Ferrari Beverly Hills, RM Auctions, Beverly Hills Conference and Visitors Bureau, Brooks Brothers, Lladró and the Consulate General of Great Britain.

Media sponsors include the Beverly Hills Courier and Sports Car Market Magazine and Asprey USA is the official award sponsor. Hospitality sponsors include Fat Burger, Sprinkles Cupcakes and Smart Water.

The Beverly Wilshire, a Four Seasons Hotel, located at Wilshire Blvd. and Rodeo Drive is the official hotel of this year’s Concours d’Elegance. For reservations call (310) 275-5200.

About Rodeo Drive: !Rodeo Drive, internationally recognized as the intersection of fashion and entertainment, is a unique destination for both Southern California residents, as well as visitors from around the globe. The more than 100 distinguished retailers all help create an unparalleled atmosphere only found on the three blocks of this famed street.

Comments are closed.