SCM’s own Donald Osborne is the new CEO of Audrain LLC, and he will oversee the Audrain Automobile Museum, Audrain’s Newport Concours d’Elegance & Motor Week and the re-launched Audrain Motorsport.

Osborne will oversee branding, marketing, communication and customer engagement strategies and programs for the Newport, Rhode Island-based Audrain LLC.

“We are pleased to welcome Donald and strongly believe that his knowledge, expertise and visibility in the automotive world will go far in helping us accomplish our goal to expand our brand globally,” said Nicholas Schorsch, co-founder and chairman of the Audrain Automobile Museum. “Donald will be able to work to extend our museum’s curatorial abilities, collections, build on the existing charitable support and community outreach, as well as help realize our mission and grow our reach through the concours and motor sport division. We are thrilled to add such a passionate visionary to our team and look forward to working together to bring great automotive experiences to life at Audrain.”

“I am very excited about this new challenge and opportunity to combine so much of my background and various passions into this inspired vision of creating incredible automotive experiences for other people who enjoy cars as much as I do,” said Donald Osborne. “Having already had the exceptional opportunity to work with Nicholas and his sensational team at Audrain the past couple of years, I couldn’t be more pleased than to continue building upon the great work they’ve achieved over the course of five years since the founding of the Audrain Automobile Museum.”

In addition to his role as Audrain CEO, Osborne will maintain his existing projects for clients of his own consulting company, Automotive Valuation Services. He will also continue his public appearances, hosting recurring segments of “Assess & Caress with Donald Osborne” and “Behind the Bowtie” on “Jay Leno’s Garage,” and continue his work with select media entities, many of which he has been contributing since many years, including Sports Car Market magazine and Collier AutoMedia.

For more information on the Audrain Automobile Museum, click here.

For more information on Audrain’s Newport Concours and Motor Week, click here.


  1. That’s great news, congratulations Donald!

  2. Wonderful news!