06: Elana Scherr

Elana Scherr didn’t grow up in a car family but has made up for lost time since then. She started her wheeled career in motorcycle parts fabrication, then did a stint in Automotive PR before moving to the editorial side. She was a staff editor at HOT ROD Magazine, Editor in Chief of Roadkill Magazine, and currently reviews new cars for Edmunds and Car and Driver while also covering classics and car culture for American Car Collector, Sports Car Market, and other enthusiast titles. Elana and her husband Tom have a large collection (more than a dozen) of mostly carbureted vehicles including an Opel GT, several muscle cars, and a classic open-backed ramp truck race hauler that originally belonged to Pro Stock legend Dick Landy. They cover their collection and keeping it running on the Challengeher YouTube channel. Along with the car projects, Elana is writing a book with Don Prudhomme about his life and racing career.

SHOW SPONSORS

Sports Car Market Digital Subscription  •  Sports Car Market Platinum   • Cars Yeah Podcast•  Sports Car Market Magazine Digital Offer

THE COLLECTOR CAR MARKET AS YOU SEE IT TODAY
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THE VEHICLE YOU BOUGHT
1981 Turbo Pontiac Trans Am

THE VEHICLE YOU SOLD
1973 Plymouth Duster

THE VEHICLE YOU WILL NEVER LET GO
1970 Dodge Challenger

THE ULTIMATE COLLECTOR CAR
Jensen Interceptor 440, Viper 5th Generation, Miura

YOUR BUSINESS
The media landscape in the industry is changing very quickly and there are transitions from magazines to websites. However, Elana says she will always stay involved even though her roles may change.

PARTING ADVICE
If you love cars and a car makes you happy, then it will be a good investment.

WHERE TO FIND ELANA
Challengeher YouTube Channel 
Instagram
Twitter
Facebook

If you have any questions or comments about the podcast, you can email Keith at [email]keith.martin@sportscarmarket.com[/email].