1936 Cord Experimental Berline

1936 Cord Experimental Berline
Chassis Number: 50A

Photo courtesy Bonhams

A rare surviving prototype faces market realities

This Cord limousine prototype was previously owned and used by E.L. Cord.


The “Baby Duesenberg” prototype limousine isn’t conventional, but neither is it an evolution of Gordon Buehrig’s epic Cord 810/812. The long hood is emblematic of the long V12 and V16 engines that Packard, Cadillac, Auburn Marmon and others brought into the 1930s, magnificent and sophisticated cars that sought a market devastated after the Crash of 1929.


The Cord limousine’s sleek fenders are subtly shaped but not exaggerated. The grille is a manifestation of Alex Tremulis’ exercises to rework the 810/812 “Coffin Nose” hood that retrospect has shown to be a watershed moment in automobile design. Its superb construction, luxurious upholstery and sumptuous accommodations epitomize the ethic sought for a moderately priced but still exclusive “Baby Duesenberg.”


With coachwork fashioned by the peerless experts at LeBaron, finely shaped and refined at the hand of Ralph Roberts and rendered in steel by his associates at Briggs, the Cord Experimental Limousine was sui generis, a nearly unique design that conveyed its corporate captain, E.L. Cord, and his family in style. It was not the formal style of custom-bodied Cadillacs, Lincolns, Rolls-Royces or Packards, but rather a more-sporting American style that emphasized performance, not ostentation.


Now restored in the Harrah’s shops to the highest standards in 1970, it is resplendent in maroon paint and subtle beige cloth upholstery and interior trim. The engine is a correct supercharged FC-prefix Cord V8. Important details of frequently lost items such as interior handles and instruments are confirmed as original in Harrah’s files.


Thoroughly documented in the files of the National Automobile Museum (The Harrah Collection) and lovingly preserved for half a century, this is one of the most meaningful automobiles in existence.


(Introductory description courtesy of Bonhams.)